I worked on the strategy, branding and the product design of an organic honey producing brand. Here is the approved logo I designed, which was chosen among several other concepts.

 

The marketing research showed we have to design 4 different sizes of labels to put on glass jars for 4 different types of organic honey (funny enough, I wasn’t aware there are types of honey, I thought honey is just honey).

 

Then it was decided from all the different concepts I came up with, I should go with bright watercolor painting for the background. We made a selection from all the concepts and the following designs are going for print:

 

Here some size test we did on a digital print.

Packing Concept 1.0

 

Hopefully we will see these products on the organic stores’ shelves very soon. Here’s some visual concepts from the work in progress stages: